Author: sajolida Date: To: Public mailing list about the Tails project, Tails fundraising team Subject: [Tails-project] Analysis of the 2017 donation campaign
Hey,
I'm back with more stats.
Meta: Last year my post hasn't got a single reply, so this time I'll be
more straight to the point and I'll only share the spreadsheets with the
fundraising team to save me some work.
Having a closer look, 55% of that (56k€) comes from 2 huge bitcoin
donations (25k€ & 31k€).
Looking at small donors only:
- They gave -49% less in total (15k€ vs 29k€)
- They were -43% less (1112 donations vs 1947 donations)
But small and big donors have decreased in the same proportion.
We got 10 donations > $1000 that should be added to /donate/partners.
This year I could do better stats on the /donate page using Matomo
though I couldn't compare them to last year because of the bugs I had.
The biggest source of hits on /donate was from banner (41%).
A huge share comes with no "?r=" parameters (32%) and I haven't really
investigated why (I could if you ask me).
What else do you want to know?
Following up on some of my insights from last year:
- Do less posts and focus more on the benefits for the users.
We did that and that seems a good bet since the donate buttons on the
blog posts only represent 5% of the total hits on /donate and only work
2 times better than release notes.
- Stop being careful about the calendar.
We continued to publish at the end of the week but the stats on the days
of the week changed a lot. So it seems like the day of the week for our
blog posts doesn't really matter.
- Tails donors love Bitcoin.
Especially huge mysterious donors. But the number of bitcoin donations
suffered more (-68%) than the number of PayPal (-20%) or wire transfer
donations (-32%).
- Change the $20 button to be $25.
We did -10% of $25 which we raised from $20 (+25%) so that seem to be a
good move, despite -2% on $50 (very rough maths!).
