Ciao ragazzi,
vi riporto una interessante discussione dalla lista Museums Computer
Group sull'utilizzo dei social network per la comunicazione dei musei.
Se non ho capito male tutto nasce dalla chiusura di un servizio
(commerciale) al quale tutti si stavano affidando a piene mani, chiamato
storify. Ebbene si, mettetevi nelle mani di un altro e questo nel
migliore dei casi vi lascerà a gambe all'aria.
Per chi non capisce l'inglese vi faccio un riassuntino. Mike Ellis
suggerisce di tenere su strumenti "locali" (fisicamente sotto il
controllo delle organizzazioni che li usano, in questo caso, i musei e
le organizzazioni che si occupano di cultura) come misura di sicurezza
sul lungo termine. La chiamano "opzione Battlestar Galctica" e in
effetti rende abbastanza bene l'idea della battaglia che i nostri nipoti
saranno costretti a combattere!
Traduco ora letteralmente (per quanto riesco) un passaggio della mail:
"Ma questo non è solo relativo alle applicazioni e strumenti per il
Social Media. Più importante, Facebook sta attraendo un audience sempre
più largo all'interno del proprio network di contenuti chiuso,
contemporaneamento costruendo un gigantesco flusso di introiti a,
possibilmente, incatenando quell'audience nella piattaforma. Quali sono
le conseguenze per le organizzazioni relative al patrimonio culturale,
con i loro valori di lungo periodo sulla erudizione, politiche di
archivizione e connettività dell'educazione in questo contesto?"
On 04/01/2018 18:24, Jon Pratty wrote:
>
> Happy New Year!
>
>
>
> I’m currently writing some text about a potential gap in public sector
> digital strategy, questioning what I see as increasingly successful
> but increasingly commercialised and packaged social media platforms,
> apparently dominating our lives and our devices. In GLAMs we’ve
> enthusiastically adopted many of these, from the early days of
> Del.icio.us through Flickr and Vine and now to Storify.
>
>
>
> Jo Fell recently posted a useful MCG query about the closure of
> Storify and what to do next, and other list members came up with some
> alternatives; but Mike Ellis came up with the obvious long-term,
> relatively nuke-proof intervention. He suggested, as GLAMs, we could
> and maybe should be setting up local hosting as a long-term legacy
> measure. (It’s the Battlestar Galactica option, if you are a sci-fi fan!)
>
>
>
> But this is not just about social media apps and tools. More
> importantly, Facebook is spawning ever-larger audiences within their
> closed content network, at the same time as building giant income
> streams and – maybe – locking those audiences into the platform. What
> are the consequences for cultural heritage organisations, with
> long-standing values around scholarship, archive policy and
> educational connectivity in this context?
>
>
>
> Clearly we may well want to use event listings on FB and to trail
> shows and content; but does the apparently unstoppable tide of people
> moving from the old vanilla web to the world of Snapchat, Pinterest
> and FB mean that monolithic websites are now endangered?
>
>
>
> I would like to hear from people working at funder and stakeholder
> level, and from arts and heritage organisations who might now be
> considering the need to develop digital forms that fit within the
> Facebook environment. WikiMedia is an obvious example of a more benign
> mass environment, so are you considering that, too?
>
>
>
> Is the only alternative to stay ‘outside’ that FB environment and risk
> isolation from mass audiences? Where does investing in Linked Open
> Data fit into this? Is LoD compatible with FB APIs?
>
>
>
> All pointers and research tips appreciated…
>
>
>
> Jon
>
>
>
>
>
> Jon Pratty, FRSA
>
> j.pratty@???
> University of Sussex
> 07739287392
> @jon_pratty
> https://www.linkedin.com/in/jon-pratty-0855074/
>
>
>
>
>
>
>
> Sent from Mail <https://go.microsoft.com/fwlink/?LinkId=550986> for
> Windows 10
>
>
>
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