Hi,
sajolida:
> It took me a while but here is a report on our first donation campaign
> that we did last year between October 13 and January 12.
Thanks a lot, this was a very interesting read.
> - The anonymized logs from our website that I had to process with
> custom code and commands. I faced several issues while processing
> these:
I'll skip that because:
[…]
> All these issues with logs and referrers, the manual work to
> manipulate them and the errors and missing information would be easy
> to solve with Piwik. Piwik would also make it possible to adjust
> these stats to visits instead of using hits as I'm doing here.
> […]
> - Put more energy into big donors.
> 61% of the money raised comes from big donors (>$99). How can we
> make them stay and attract others?
Yes. OTOH I find it amazing that the smaller donors manage to raise
39%, i.e. we can also rely on an excellent long tail :)
> - Increase the incentives to donate outside of campaigns.
> Dropping the banner, after people were really tired of seeing it in
> January 12, only reduced donations by half. Could we get closer to
> the average of January throughout the whole year by increasing the
> visibility of our donation link and explain better why need donations?
This seems like a very good question to me.
> - Do less posts and focus more on the benefits for the users.
> We did 5 blogs posts but the first one lead to more donation amount
> and count that the other 4 combined. The second most successful blog
> post and only exception to an otherwise constant decrease was the one
> giving hints on our plans for 2017. Donors seems to be reacting better
> to incentives about changes in the product and benefits to users than
> about our organization and accountability.
Very interesting!
> - Consider lowering the $250 and $500 buttons.
> More people used the "Other" button to specify more than $100 (4)
> than people who used $250 and $500 combined (3). In comparison, 33
> people used the $100 button. What about changing $250 and $500 to be
> $150 and $200? This is a very small data sample for sure...
Seems worth trying.
> Studying the amount of the Bitcoin donations might give us hints on
> what would be better numbers.
Yes.
> - Consider having a permanent section on /home about donating.
> The banner on /home was the most powerful incentive (21.8% of hits),
> could we make this work throughout the year with a single effort?
Same as "increasing the visibility of our donation link and explain
better why need donations", it seems to be a lead worth pursuing.
> Otherwise regarding referrers:
> * I don't understand why the most popular referrer is
> "https://tails.boum.org/". Any idea?
> * The third more popular referrer is "-" which probably aggregates a
> bunch of stuff but I can't really know what because of my bug c):
> - People clicking on links in emails from help desk or to past
> donors.
> - Onion sites. Because there's otherwise no reference to any .onion.
> - That still sounds a lot, no? Does Tor Browser do that by default
> across domains? Any other idea?
Both seem worth researching as I assume Piwik won't magically make
sense of that data.
Cheers,
--
intrigeri
