Hello, I was reading the introduction to this discussion that sajolida 
previously alluded to in this thread...
> sajolida:
>>>>>>>> Please make sure you've read the introduction to this discussion 
>>>>>>>> before
>>>>>>>> answering this email:
>>>>>>>>
>>>>>>>>     >>>>>>>> 
>>>>>>>> https://mailman.boum.org/pipermail/tails-ux/2015-April/000370.html
>>>>>>>>
 
...and the following excerpt resonated: "we should consider that the user at 
this
point has very little knowledge of what Tails is because she probably
never used it yet."
With this in mind, "copy" is going to be a much more prevalent computer term 
that a user would be familiar with the first time they encounter Tails. In 
any given day, a computer user is often copying a file, copying some text, 
copying a link or any other number of scenarios.
The word "clone" on the other hand, is a term a much smaller subset of new 
users might be familiar with in relation to their computer, those who might 
have experience cloning a git repo, for example.
Perhaps we should assume the least amount of familiarity possible in this use 
case and use the word "copy" to improve usability and reading comprehension 
across as many users as possible. Also keeping in mind translation management 
with Transifex across various languages as well and people using Google 
Translate to auto-translate content they are browsing, cloning may be a term 
that translates more closely to a genetic replication process in non-English 
languages rather than a computing process of copying data from one form of 
media to another.
Secondly, regardless of which term is used, it may be better to remain 
impersonal with any subsequent text following the term and stick to the basic 
use case. We cannot assume that one is copying from a friend, nor a coworker, 
nor a colleague, or a fellow research, professor or student. Maybe it's 
another use case and they are copying from no one. Perhaps it's better not to 
assume beyond the basic process, that they are going to "Copy from Existing 
Tails Media" - or something to that effect. This not only offers utility to 
the new user, but one who is new to the process of copying as well - perhaps 
someone who created an ISO but didn't use the Tails Installer, and now they 
want to make a copy for the first time so they can take advantage of updating 
with each release as opposed to a complete download from scratch.
Unrelated side note: I hope it's ok to join in on this conversation - I'm new 
and this is my first post on UX. Apologies that I'm not completely in the 
loop or up to speed - I'll work to become more fluent with the blueprint doc 
and other stuff as we go - assuming it's ok to contribute, here, that is. :)
Regards,
Ok Google