interessante campagna di adbusters.org negli USA: spegnere la TV per una
settimana, dal 21 al 27 aprile
MAtteo
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Passi pi=C3=B9 tempo a guardare programmi sulla natura che a fare esperienz=
a=20
della natura?
Pi=C3=B9 tempo a ridere di battute fatte alla TV che a fare battute?
Pi=C3=B9 tempo a guardare sesso alla TV che a fare sesso?
Allora c'=C3=A8 qualcosa che ti stai perdendo.
La televisione non =C3=A8 reale, ma la teledipendenza lo =C3=A8.
Settimana della TV spenta, dal 21 al 27 aprile.
[spot radiofonico,=20
http://adbusters.org/campaigns/tvturnoff/toolbox/mp3/, segue testo=20
originale]
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Do you spend more time watching nature programs than experiencing the=20
real thing? More time laughing at TV jokes than joking around yourself?=20
More time watching TV sex than making love yourself?
Then there's something you're missing.
Television isn't real, but the addiction is.
-----------
TV Turnoff Week 2003 (April 21-27)
Some abstained from hockey playoffs, others shunned sweeps week.
Thanks to you, we raised enough cash ($2010) to successfully air our=20
15-second "TV Head" spot at the beginning of the week, on CNN Headline=20
News, April 20.
Alas, we weren't so lucky with MTV. At first they said "maybe." Then=20
they buckled under profit pressure and said "no." We asked "why," and=20
they candidly explained.
After Lisa Flythe, director of MTV's clearance department, explained she=20
couldn't run such a "controversial" ad . . . she got fired. We called up=20
and down the chain of command for more info and got stonewalled from top=20
to bottom. "Lisa doesn't work here anymore."
Of course, we can only speculate why Lisa no longer works at MTV. We=20
like to think its because she spoke the truth in a corporate environment=20
- the truth about freedom of speech and access to the airwaves. We're=20
still waiting for a response from MTV.
Then when jammers tried to rant on MTV's message boards, the corporate=20
door closed:
"Your post has been deleted or edited because it is off-topic,=20
inappropriate or disruptive to ongoing conversations. Further violations=20
of the MTV.com Terms of Service could result in the closure of your=20
MTV.com member account. Please review both the Terms of Service and=20
Community Guidelines before posting again. Thank you, MTV.com"
We need to keep up the pressure for free speech. It's time to let MTV=20
know that We The People have just as much right to the airwaves as those=20
who play the pro-corporate game:
* get on air (check out their casting call) and speak your mind when the=20
camera rolls
* clog their message boards with your vote for media democracy, your=20
passion for access to the airwaves, and your penchant to dis the=20
corporate-message mongers (if at first you don't succeed, try and try=20
again)
* jam their rants and raves page with your beef about MTV rejecting=20
Adbusters' 15-second TV Turnoff uncommercial
* tell their own master prankster Ashton Kutcher that MTV needs to be=20
PUNK'D
* call MTV HQ and plug their phones with your rants to keep the airwaves=20
free: 1-212-258-8000
* generate your own anti-MTV jams and let us know
http://adbusters.org/campaigns/tvturnoff/
